Yamaha bLU cRU
Yamaha’s bLU cRU programme is a platform to support the next generation of young riding talent in both road and off-road racing. The platform creates a professional environment that is used to encourage, nurture and build tomorrow’s racing stars through the guidance and unparalleled experience of the Yamaha Racing world.
The bLU cRU platform is also represented at the pinnacle of each global racing discipline contested by Yamaha. Yamaha Racing’s top Official riders in MXGP, Enduro, Dakar, WorldSBK, WorldSSP and Endurance have the responsibility of being bLU cRU Ambassadors. These elite racers stand as an example for the young racing generation of tomorrow, upholding key values for racing and manufacturer representation, including performance, education, dedication, respect and health and fitness. Their spirit of success and behaviour in the eyes of both the media and the racing fans sets the standard for the bLU cRU generation of tomorrow.
On the road-racing side of the project, the Yamaha R3 bLU cRU European Cup is a truly unique scheme designed to identify, nurture, and develop the best young riding talent from around the world, providing a clear career path for them to fulfil their dreams on the world stage.